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ADVERTISEMENT POLICY OF THE GOVERNMENT OF ASSAM
GOVERNMENT OF ASSAM
HOME (B) DEPARTMENT
No.HMB.445/84/23 Dated Dispur, the 21st
August’86.
RESOLUTION
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In supersession of the Government Resolution contained
in Government Notification. No. HM/PR/65/79/12-23 dated 18.12.1979 and the Govt.
letter No. HMB. 445/ 85/15. dt 8.4.86 the Govt. of Assam, after careful
consideration of all facts and circumstances regarding issuance of State
Government advertisement, lay down their Advertisement policy and Rules there of
as given below.
The rules will be effective from the date of
Notification.
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ADVERTISEMENT POLICY OF THE GOVERNMENT OF ASSAM
1) DEFINITION:
| i) |
‘Government’ means the
Government of Assam. |
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ii) |
‘Directorate’ means the
Directorate of Information & Public Relations, Government of Assam. |
| iii) |
‘Advertisements’
means all advertisements issued by the Directorate to Newspapers, journals
and other publications but exclude advertisements relating to the State
Government undertakings, autonomous bodies etc. |
| iv) |
‘Daily’ means include all
newspapers published daily, twice a week or thrice a week. |
| v) |
‘Periodicals’ include
publications brought out weekly, fortnightly, monthly, once in two months
or quarterly. |
| vi) |
‘Classified advertisement’
means and advertisement to be published in a compact section of a
newspaper under a usual specified head. |
| vii) |
‘Display advertisement’
means and
advertisement to be published as a conspicious display of CONTENTS outside
specified heads. |
| viii) |
‘List of approved papers’
means the list showing the newspapers, periodicals etc. approved by the
Government to receive Government advertisements. |
2) CLASSIFICATION OF
NEWSPAPERS AND PERIODICALS:
|
The newspapers and periodicals for the purpose of issuing Government
advertisement will be categorised as follows :- |
| i) |
Small: |
Up to 10,000 circulation per issue. |
|
ii) |
Medium: |
Between 10,000 & 30,000 circulation. |
|
iii) |
Big: |
Above 30,000 circulation. |
3)
PRODUCTION STANDARD :
| The
newspapers and periodicals should have the following minimum print areas
respectively to qualify for receiving Government advertisements. |
| i) |
Dailies: |
Four pages with print area
of not less than 45 Cms X 7 Standard columns or equivalent printed space
per issue. |
| ii) |
Weekly and: |
720 CMs. Divided into number
of Fortnightlies columns and pages. |
| iii) |
Other periodicals: |
Minimum 32 pages of 1/16Demy
or crown size. |
4) ELIGIBILITY FOR RECEIVING GOVERNMENT ADVERTISEMENTS
:
| Newspapers
and periodicals will have to fulfill the following requirements to become
eligible for receiving Government advertisements. |
a) Minimum circulation :-
| i) |
Dailies |
Minimum paid circulation of
5000 copies. |
| ii) |
Weeklies |
Minimum paid circulation of
1500 copies. |
| iii) |
Other periodicals |
Minimum paid circulation of
900 copies. |
b) Minimum Issues :-
| The
newspapers and journals which have brought out minimum number of issues as
per the below in the preceding year will be eligible for receiving
Government advertisement in a particular year. |
| i) |
Dailies: |
325 issues. |
| ii) |
weeklies: |
44 issues. |
| iii) |
Bi-Weeklies: |
88 issues. |
| iv) |
Monthlies: |
10 issues. |
| v) |
Bi-Monthlies: |
5 issues. |
| vi) |
Quarterlies: |
4 issues. |
c) Regularity :-
|
No newspaper, or periodical will be eligible for
receiving Government advertisements before it bring out the following
number of issues continuously. |
| i) |
Dailies: |
90 issues. |
| ii) |
weeklies: |
15 issues. |
| iii) |
Bi-Weeklies: |
30 issues. |
| iv) |
Monthlies: |
8 issues. |
| v) |
Bi-Monthlies: |
5 issues. |
| vi) |
Quarterlies: |
3 issues. |
d)
Advertisement space :-
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Newspapers and journals which do not devote
at least 60 percent printed space in every issue to read and other
non-advertisement materials will not be eligible for receiving Government
advertisement. |
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e)
Registration with the Registration of Newspaper Essential for
receiving
Government advertisements. |
5) PROCEDURE FOR INCLUSION IN
THE APPROVE LIST:
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i) |
The Directorate will prepare a list of newspapers,
periodicals etc. approved by the Government for receiving Government
advertisements during any particular financial year at the beginning of
the year. |
| |
|
|
ii) |
The publisher of any newspaper or
periodical which figures in the list of the preceding year will have to submit
to the Director of Information & Public Relations by February 28 that is one
month ahead of the next financial year. A certificate from the Chartered
Accountants in the prescribed form (in original) claiming paid circulation
relating to the preceding calendar year from January to December. |
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iii) |
Annual certificates of printing in the prescribed
form (in original) indicating average number of copies printed per issue
month wise in the preceding calendar year to be obtained from the owner of
the press from where the paper is printed will also have to be submitted
to this Director of Information and Public Relations by the same date. In
case the Editor, Publisher and Printer happen to be the same person, a
scrutiny of the certificates will be made by a competent authority
approved by the Government if considered necessary. |
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iv) |
The Newspapers and journals which figure in the
list of newspapers approved for receiving government Advertisements in the
preceding year will be considered for any particulars year on submission
of the certificates as indicated in para(5) iii) above. |
6)
APPLICATION FOR FRESH PUBLICATION :
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a) |
Applications from fresh publication are to
be submitted by the publishers concerned in the prescribed Performa to the
Director of Information &
Public Relations affixing Court fee Stamp of Rs. 8.25 thereon together with
certificates as indicated in papa 5 (ii) relating to the period since the
launching of the publication or the preceding calendar year.
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b) |
The Director of Information & Public Relations
will after scrutiny, refer the application with necessary papers, if it
fulfils all the required conditions to the Government for consideration
for approval towards receiving Government advertisements. |
| 7) |
The Director of Information and Public Relations will scrutinizes
the applications and the certificates received on or before February 28 and will
finalize and publish in March every year the list of approved papers for
receiving Govt. advertisements during the next financial year. No application or
certificate received after February 28 will be considered.
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8) HOUSE MAGAZINES, SOUVENIRS ETC.:
|
i) |
House Magazine will not be eligible for receiving Government
advertisements. |
|
ii) |
Advertisements would normally not be issued to souvenirs except those
published by
Assam Sahitya Sabha and Assam Science Society.
Request for advertisement in any other souvenirs will be decided with the
approval of the Secretary of the Department. No clearance from the Home
(Publicity) Department
will be Necessary.
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POLICY FOR RELEASE OF ADVERTISEMENT
:
9) GENERAL POLICY:
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a) |
Advertisement are not intended to be a
measure of financial assistance and no
newspaper can claim advertisement as a matter of
right.
|
| |
The primary objective behind releasing Government advertisements is to secure
the
widest possible coverage keeping in view of the special needs and the targeted
audience of the message contained in the advertisement. In pursuance of the
broaden social objective of the Government, weightage as far as possible will
however be given to :-
|
| i) |
Small and Medium newspapers. |
| ii) |
Language papers. |
| iii) |
Papers in backward areas. |
| iv) |
District papers. |
| b) |
The general policy which
govern the release of advertisement within the fund
available will be
as follows :-
|
| i) |
There must be widest
possible coverage. |
| ii) |
Pulling power of the papers in the areas intended to be covered will be
considered.
|
| iii) |
Political affiliation of a
newspaper will not be taken into account but one that does not show
regards to journalistic ethics will not be issued advertisements. The
paper’s non-adherence to the ethies will be judged by any of the following
tests. |
| 1) |
Reports imputes to a person
statements he or she did not make. |
| 2) |
Baseless, motivated,
malicious, scurrilous or absence reports. |
| 3) |
preaching violence or
lawlessness. |
| 4) |
Reports repugnant to
socially accepted conventions of public decency and orals. |
| 5) |
Non-publication or
publication in mutilated or tendentious manner of Government press notes,
handouts, and communiqués. |
| c) |
Classified advertisements will not normally be issued to papers with periodicity
of more than a week.
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| d) |
Release of Advertisements:- |
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All Government Advertisements and
advertisements of State undertaking and other will be routed through the
Director of Information & Public Relations, Government of Assam. He will
act as agency on behalf of the Government of Assam. In the Home
(Information and Public Relations) Department to release the
advertisements to the different newspaper and periodicals. Payment of the
bills will be made by the different advertisement Departments of the
Government of State undertakings and other concerned after getting the
clearance of the Director of Information and Public Relations, Government
of Assam. No treasury should honour and pay advertisement bills unless it
is cleared by the Director of Information and Public Relations, Assam |
|
e) |
The advertising Department should not issue more
than two corrigendum relating to
any particular advertisement.
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f) |
The Director of Information and Public Relations
will arrange release of advertisement both classified and display to the
newspapers and periodicals in the approved list, as deemed proper for
effective coverage. Bill of the Govt. Undertakings and those relating to
commercial and display advertisements of the Government Departments will be
transmitted to them for payment duly.
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g) |
In case of wrong publication or printing mistake,
the newspaper will republish the
advertisement in the very next issue free of cost.
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10) RATES:
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a) |
Advertisement rates for each paper included in the list of approve papers will
be fixed
by the
Director of Information and Public Relations and he will be after the rates to
the paper in the form of an annual
rate contract along with other terms and conditions as may be formulated by the
Director of Information & Public Relations within the policy frame of the
Government. Rates so fixed will be valid for the whole year.
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b) |
There will be no revision of rates
during the financial year and Violation of the annual rate contract by any paper
will lead to removal
of the paper from the approved list. Rates will be fixed taking into
consideration the circulation the paling power, size, area covered etc.
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c) |
Appeal against Director of Information and Public
Relations decision may be preferred to the Secretary, Home Department within a
period of one month from the date of communication of such a decision.
Such appeal will be heard by the Secretary and his decision will be final.
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Notwithstanding any thing contained in a these Rule, the State Government may
at any
time call for records in any matter relating to issue of Government
advertisements and give such orders as the Government may deem fit. The
Govt.’s
decision is this regard shall be final.
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| d) |
The papers and periodicals may have their own rates of advertisements but
Government will take use of only such papers and periodicals whose rates
are acceptable keeping in view on the publicity requirements. |
11) Removal from Approved list:-
The name of the newspaper may be removed from the list of approved papers at
any time if :-
|
i) |
it is irregular in
publication. |
|
ii) |
it does not maintain
the production standard as outlined in para. (3). |
|
iii) |
it does not observed
journalistic copies or indulges in any activity referredtoin para 9
(B)& (C). |
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Sd/-
Commissioner and Secretary to the
Government of Assam,
Home Department, Dispur |
ORDERS BY THE GOVERNOR
GOVERNMENT OF ASSAM
HOME (B) DEPARTMENT
NOTIFICATION
Dated Dispur, the 24 th April, 1992.
No. HMB. 141/87/39. The Governor of
Assam, after careful consideration of all facts and circumstances regarding
issuance of State Govt.‘s advertisements and payments of advertisement bills is
pleased to amend Rules No. 9 (D) and 9 (F) of the Advertisement Policy of the
Government of Assam issued under Government resolution No.HMB.445/84/23 dated
21.8.86 and to substitute the same as follows :
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(D) : Release of Advertisement : (a) All classified and display
advertisement will be issued by only one agency . i.e. Director of Information
and Public Relations who has the necessary expertise. All Government Departments
and Public Undertakings will send their both classified and display
advertisements to the Director of Information and Public Relations and in no
case Government Department and Public Undertaking will issue
advertisements directly to newspapers / periodicals .
(b) Payment of advertisement bills will be made by the Director of
Information and Public Relations. Necessary funds are to be placed in the annual
fund of the Directorate of Information and Public Relations.
9(F) : All other display advertisements not covered under these rules will also
be issued by the Director of Information and Public Relations and Payment on
account there of made centrally. For this purpose and also for the purpose
envisaged under 9 (D) (b) above, funds earmarked in the budgets of different
heads of different heads of Government Departments may be diverted to the budget
of Director of Information and Public Relations.
This
will be effective from the date of this notification.
Sd/-
Secretary to the Government of Assam
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