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Public
Relations, Assam
The department
also brought out a forthnightly Journal in Assamese and Bengali under the tittle ‘Bhavisyat
Asom ‘ (The future Assam). The Journal was edited by Krishna Bhuyan (Assamese edition) and Ramesh Chandra Das (Bengali edition). The department had two
vehicles – one was a Singer and the other was a Morris. Apart from press release,
booklets etc. the department used to give war related news through hand made megaphone
made with thin galvanised iron sheet by publicity personal at various important points of
Shilong town. The announcements were made in English, Assamese, Khasi, Hindi & Nepali
languages. After Yahia Khan, A.S. Chakrabarty Iyengar became the Publicity Officer of the department. He was also Private Secretary to the Prime Minister, Assam, Sir Syed Mohammod Sadullah. After him, T.T.S Hayley, I.C.S. became the Publicity Officer of the department. During his tenure, the Publicity Department bought two 16 mm Movie Camera ( Kodak and Bell & Howell ). The department also bought still cameras like Rollicard, Rolliflex, Leanhoff and also film projectors, microphone, loud speaker, battery and other equipments. A dark room for developing and printing of photograph was also set up at Head Quarter office. During war
period, a separate wing named as Song & Publicity Organization was created in
the department with Kriti Nath Sarma Bordoloi, renowned lyricist and musician as
head of the wing. The wing composed songs in Assamese, Bengali and Khasi
languages and also produced Gramophone
Records of the same. These records were played through loudspeaker of the
department. After India attained independence, the responsibility, stature and importance of the Directorate increased manifold. The department used to send regularly two fortnightly reports regarding 1) Indo-Pak Relations and 2) Public opinion to the Chief Minister. For these purpose the department had also to procure and scan two daily newspaper of Pakistan namely – The Dawn and The Pakistan Times regularly. For compiling public opinion reports / comments from the editorials of different newspapers were gathered. The informations compiled and submitted by the Publicity Department acted as the basis for the Assam Chief Minister for preparing his reports to be sent to the Prime Minister of India. During the
tenure of T.T.S. Hayley, the department was reorganised and concrete shape was given to
it. He installed intercom telephone system in the department which was not available to
any other government department at that time. After Hayley,
Captain Dowse, Major Rigby, M. H. Hussian, I.C.S, S. C. Bhattacharjee, B.C. Kapur I.A.S,
A.N. Kidwai I.C.S. took over as Director of the Department in succession. Later on during
the tenure of Directorship of I.P. Choudhury, separate wings such as Exhibition, Cultural and Film Division were
created in the department. These divisions were headed by Kula Das and Rudra Baruah. The
onus of putting up Tableau and presentation of folk Dances in the Republic Day parade in
New Delhi from Assam was borne by this department every year at that time and the
Directorate was able to bag prizes and carry honour and prestige to Assam several
times. The Directorate is honoured to have the distinguished services of eminent writers like Medini Mohan Choudhury, Jyoti Prasad Saikia, Dhirendra Nath Chakravartty, Rama Bezbarua and Prominent artists like Jugal Das, Nip Barua, Benu Mishra and Nipan Goswami in various capacities.
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